Cairo, Egypt: Febuary 5-11, 2005. The 4th International Workshop on "Innovative Marketing Communications (IMC-4): Promoting and Selling Training and Services in a Competitive Global Market" is offered as a collaborative learning opportunity for training executives and managers to discuss and master the "State-of-the-Art" promotion and communication methods for training institutions to effectively market their products and services. This workshop is an initiative supported by the Word Bank Institute's Knowledge Utilization through Learning Technologies (KULT) program.

This Workshop Website is the source for the Workshop's rationale, objectives, methods, agenda, participants, resource materials, learning activities, and briefing & news. To find out more about the Workshop, please see the Information Note. The Workshop application form (in a Microsoft Word file format) can be downloaded from this server (58 KB). Make sure you read the application procedure. You can also download the IMC-4 brochure in Adobe Acrobat PDF format (900 KB). This Website is updated regularly.