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Dr. Ibrahim A. HEGAZY
Workshop
Facilitator andLead Presenter
Dr. Ibrahim Hegazy is the Associate Professor of Marketing and the Head of the Marketing Academic Unit at the American University in Cairo (AUC). Dr. Hegazy is also the Executive Director of the Institute of Management Development at AUC; one of Egypt's leading training centers.
Dr. Ibrahim Hegazy is also the founder and President of "Dr. Ibrahim Hegazy & CO.", one of Egypt's leading medium marketing consulting firms. Through his company, Dr. Hegazy is the marketing, marketing communications, and sales consultant to a number of leading companies in Egypt in the fields of food, textile, information technology, hospitality, tourism, and real-estate development.
Since 1995, Dr. Ibrahim Hegazy conducted more than 180 professional training programs in Egypt and around the World. The training topics are in the areas of marketing, marketing communications, sales, international marketing, customers service, customers satisfaction, E-marketing, and banking. Furthermore, Dr. Ibrahim Hegazy has been invited as a distinguished guest speaker in a number of International Conferences in marketing, privatization, tourism, international marketing, and marketing communications. Dr. Ibrahim Hegazy published over 25 articles in the areas of marketing, customers' satisfaction, and integrated 1marketing communications. In 1998, Dr. Hegazy has published a book about privatization where he developed his own model for marketing the Privatization Process in developing countries.
As a marketing communications professor, Dr. Ibrahim Hegazy has won three international academic awards from the International Advertising Association (IAA), which is viewed as one of the largest lobbying group of advertisers and marketing communicators around the World.
In 2001, Dr. Hegazy has been awarded the IAA 2001 Faculty Award as the best marketing communication professor around the World.
Dr. Ibrahim Hegazy has a Bachelor Degree in Business Administration with High Honors and a MBA both from The American University in Cairo. He received his Phd in 1990 from George Washington University in the USA.
At the public service level, in 2001, Dr. Hegazy has been appointed as the academic consultant to establish "The First International Media Sciences Academy" (IMSA) in Egypt. Dr. Hegazy is also a member of the "Satellite Channels" Committee of the Egyptian Radio & Television Union. Dr. Hegazy is member of the Higher Council of Women headed by Egypt's First Lady. He has also been a member of the American Marketing Association, the American Chamber of Commerce, and the Academy of Marketing Science since 1990. In 2002, Dr. Hegazy has been elected to serve as a member of the board of directors of the Egyptian Advertising Association, the largest lobbying group for advertisers, advertising agencies, and the media in Egypt.
Dr. Ibrahim A. HEGAZY
Director, Institute of Management Development (IMD)
Professor of Marketing & International Business
American University in Cairo (AUC)
Jameel Center, Suite 607,
11 Youssef El-Guindi Street, Bab El Louk
Cairo 11511, EGYPT
Phone: (20-2) 797-6721; 797-6751 (o)
(20-2) 736-4005 (h); (20-12) 213-7473 (c)
Fax: (20-2) 736-3059
E-mail: hegazy@aucegypt.edu
