Sensitize and advocate the need to provide client-oriented services and learner-centered activities which will enhance the effectiveness of training process and make learning easier.

Facilitate sharing and peer-based learning among training managers & practitioners based on their experiences and best practices in providing customer service before, during and after training which can improve training quality and increase training institutions' competitive edge.

Review and discuss the state-of-the-art in quality customer care strategies and personalized client service principles through a variety of structured learner-centered activities.

Provide participants with practical know-how and skills to apply such methods for improving customer care and client service activities in their own training programs.